Why do car companies use such bright colors? Well, for a number of reasons, but the “look at this” aspect is #1. And of course, eyeballs are everything at LAAS.

Although there’s one thing more important than trying to get the audience to look at you. And that’s confidence. Companies that stay away from bright colors are very confident that design is king. Which isn’t to say that you shouldn’t paint your car a cool color, but if you paint everything like that, then eyeballs start to spin. Color is like Carbon or Chrome. It’s best used as a spice of a statement.

Feast the Oranges in a Corvette, Jeep, Hot Wheels… and stay tuned for the LAAS BABES tomorrow.

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