Revived MORETTI EGS Concept is Elegant FUNK…


Italy’s Moretti Motor Company was founded in 1925 and lasted until the mid-1980s.

This Moretti EGS Concept here was re-designed by Brian Males, a Slovakian Automotive and Transport design student at Coventry University. Funkadelic…

Males explains…

“In no field more than in the design of automobiles is the Italian genius for sensual pleasure better manifested.”

“In my research I learned that emotional reactions which are processed on visceral level, have a much more impact on choice, rather than cognitions; that the portion of humanity within our cars or as Chris Bangle says, Avatars, has a tremendous impact, and not only in the human-machine interface design but also in the aesthetics.”

“We can’t probably avoid a robotization of the transport, but in terms of aesthetics we can maintain the portion of humanity within our cars.”

“In the era of transition between petrol and electric age we need to look for the factors which could ease this process. A Human factor, probably. Imperfectness? Nostalgia ? Sexuality?”

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