Vlogging with CAITLYN JENNER at The Rodeo Drive Concours…

Coming this week on the FMV, Fireball vlogs with Caitlyn Jenner and Bruce Meyer (Petersen Museum) at The Rodeo Drive Concours d’ Elegance.

About Rodeo Drive from WIKI… Rodeo Drive /rˈd./ is a two-mile-long street, primarily in Beverly Hills, California, with its southern segment in the City of Los Angeles. Its southern terminus is at Beverwil Drive, and its northern terminus is at its intersection with Sunset Boulevard in Beverly Hills.

The name is most commonly used metonymically to refer to the three-block stretch of the street north of Wilshire Boulevard and south of Little Santa Monica Boulevard, which is known for its luxury goods stores.

The larger business district surrounding Rodeo, known as the “Golden Triangle,” which extends from Wilshire Boulevard to Santa Monica Boulevard, is both a shopping district and a tourist attraction.

In 1906, Burton E. Green (1868-1965) and other investors purchased the property that would become Beverly Hills, formerly named Rancho Rodeo de las Aguas, with plans for a mixed-use subdivision with a branch of the Los Angeles and Pacific Railway running North on Rodeo Drive before turning west at Sunset Boulevard.

They platted the street that very year, in 1906. By 1907, 75×160 foot parcels on Rodeo were selling for $1,100 each. It became a bridle path in 1912, when the Beverly Hills Hotel was built on a former lima bean field.

By November 1925, similar lots were selling for between $15,000 and $30,000, almost double what they’d been selling for in September.

The central part of Rodeo eventually became a business street with hardware stores, gas stations, beauty shops, and bookstores. In 1958, real estate developer Marvin Kratter bought 48,000 square feet of land at the corner of Rodeo and Wilshire Boulevard from the city of Beverly Hills.
 
The acreage is across the street from the Beverly Wilshire Hotel and Kratter paid something over $2 million for it.
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