RARE TOYOTA CENTURY V12 LIMOUSINE – FIREBALL MALIBU VLOG 676 – Fireball heads to The Automobile Driving Museum for JDM at the ADM, spots an early 90’s Rare Toyota Century V12 Limousine. Then off to a Shelby America event in Marina Del Rey.

The Toyota Century V12 (Japanese: トヨタ・センチュリー) is a large four-door limousine produced mainly for the Japanese market, serving as Toyota’s flagship car within Japan; whilst globally the unrelated Lexus LS series is Toyota’s flagship luxury model outside Japan.

Production of the Toyota Century V12 began in 1967 and the model received only minor changes until a redesign in 1997.

The Toyota Century V12 derived its name from the 100th birthday of Sakichi Toyoda, the founder of Toyota Industries.

The Toyota Century V12 was available with only a V8 engine, the third Japanese built sedan post-war, at its introduction in 1967 until a major redesign in 1997, and is now only available with a Toyota Century V12 built V12, an engine unique to the Century.

Although the Toyota Century V12 Limousine is a premium, full size luxury sedan, it is not available at Japanese Lexus dealerships; it can only be purchased at specifically identified Toyota Store locations.

The logo used throughout is called the Hō-ō 鳳凰 or Fushichō from Asian mythology, representing the Imperial House of Japan.

The exterior styling of the Toyota Century V12 Limousine has, with some modifications, remained unchanged since its introduction, primarily due to its perceived social status as the “preferred vehicle denoting conservative success”.

Its appearance is iconic in Asian countries, usually painted black.

The closest Japanese competitor is the Nissan President, with a similar reputation, although during the 1960s and ’70s, the high market positioning was also shared with the Mitsubishi Debonair.

The Toyota Century V12 Limousine briefly saw other Japanese competitors introduce large sedans called the Isuzu Statesman de Ville and the Mazda Roadpacer (derived from General Motors-Australia products) which were short-lived.

More »