Being a Hollywood Car Designer for many years, I’ve gotten a chance to create some fun vehicles. And although I did not work on Blade Runner 2049, I can appreciate what goes into creating vehicles for film.

In the original film Blade Runner back in 1982, the main vehicle (known as the Spinner) was designed by my good friend Syd Mead.
A legend in the design world as a futurist, Syd created most of the look of Blade Runner as a Cyberpunk Utopia that was layered with buildings, costumes and vehicles.

But in Blade Runner 2049, Syd was only a consultant and a new team developed the vehicles. Officer K (played by Ryan Gosling) drives his own every-man version of the Spinner and if you look closely, you’ll see that it was branded as a Peugeot.
Now the interesting thing about using Peugeot as a brand in the film, along with Atari, is that Peugeot’s are not sold in the states. Although BR2049 is set in the future, it’s actually an alternate future. So let’s delve…

When the first Blade Runner came out, it essentially predicted what 2017 would look like. Although, now that we’re here, it doesn’t look anything like it. So, the Producer’s had to create a future that was based on the direction that the first Blade Runner was heading and not where WE were actually heading.
Thus, instead of using Tesla or a well known brand for their vehicle placement in the film, they made a conscious choice to use a brand that was uncommon here. The result, a puzzle piece that felt right with the rest of the film.

Blade Runner 2049 is a masterpiece of film making. You’ll get thousands of reviews everywhere, but since this is Ride of the Week and we love cars, this film uses them to advance the film expertly. Blade Runner 2049 is full of them, but… you may have missed them.

The movie is so dense with atmosphere that you could miss the VW Bug that piddled by followed by a Taxi. Or the Cadillac shaped Spinner that roared into Deckerd’s hideout in Las Vegas.
But one thing is for sure, this movie will require you to come back several times to absorb it all.

The Peugeot wasn’t new, which was also interesting. Although futuristic, it seemed to be an older model with scratches, dents, dirt and grime. Pretty sure there wasn’t one clean thing in the film except for some costumes.
But from a design standpoint, K’s Spinner was a clear de-evolution of the 995 Spinner in the original film and brings the overall texture into a reality perspective.

The film is flawless due to all the tiny interconnected parts which include the vehicles. I applaud the film makers for their attention to detail in all ways down to the ‘enth degree. Go see the film, in fact see it several times to absorb it’s meaning.
And if I’m lucky, I might be able to drive the new Spinner on my show at some point. Caffe Luxxe anyone?
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