Who doesn’t love a big CHARACTER CAR Wiener… um, WINNER
CHARACTER CARS have been built for years and used successfully in promotion and marketing for films and products. But the one that is probably the most famous is the OSCAR MAYER WIENERMOBILE. It’s gone through some iterations but has proved that these kinds of cars can be effective, fun and sometimes eye-popping. In fact, some people are actually offended by it…
Whatever, dude. The OMW has been a fun thing to car to see for years and begs the idea of MORE CHARACTER CARS. What’s a product that would make for a fun ride??
DID YOU KNOW?? The Oscar Mayer Wienermobile was first created in 1936 and was not Oscar Mayer’s idea (yes, the brand’s namesake was a real guy). It actually came from Mayer’s nephew, Carl. In 1936, Carl approached his uncle with the idea to create a giant hot dog that would act as a marketing tool for the brand throughout Chicago.
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