LA Auto Show in BLACKS…
Black is associated with power, elegance, formality and mystery.
Black is a mysterious color associated with fear and the unknown (black holes). It denotes strength and authority and is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes).
Black gives the feeling of perspective and depth, but a black background diminishes readability. A black suit or dress can make you look thinner. When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out. Black contrasts well with bright colors. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme. Black with White suggests you’ve been pulled over. Bummer…
LA Auto Show in SILVERS…
As there are millions of colors on the color wheel, Silver represents not only tone, but depth.
Silver is the color of elegance. Although many think gold has this label, silver really embodies a depth and truth beyond gold. It does not transcend into the mode of ego as does gold, but it creates a sense of cool, calm and collective color. Really a tone of black and white (Cool Gray), Silver is used on virtually every vehicle to represent quality and elegance.
Silver in products can mean the same. Form is easiest read by being designed in silver. Most concept cars and basic models come in Silver. One of the oldest colors since cars were built.
Silver is also a color of strength, as in steel, iron and all metals. A binding color. White gold is actually more popular than regualr gold due to it’s “binding” theory of relationship. And,… it looks cool on my Titanium Imac, duh.
LA Auto Show in WHITES…
White is associated with light, goodness, innocence and purity. None of which embody high horsepower, but it is considered to be the color of perfection. Although technically, white is “the absence of color.”
White also means safety and cleanliness. As opposed to black, white usually has a positive connotation. It also represents a successful beginning.
In advertising, white is associated with coolness and cleanliness because it’s the color of snow. You can use white to suggest simplicity in high-tech products. It’s an appropriate color for charitable organizations; angels are usually imagined wearing white clothes. (Although probably with red underwear!) White is associated with hospitals, doctors, and sterility, so you can use white to suggest safety when promoting medical products. White is often associated with low weight, low-fat food, and dairy products. You know, like the inside of a twinkie.
LA Auto Show in REDS…
Red is the color of fire, so it is associated with energy, strength, power, determination as well as passion, desire, and love. And Red Hots, of course.
Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. Fire Engines are cool. It is also a color found in many national flags.
Red brings text and images to the foreground. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for ‘Buy Now’ or ‘Click Here’ buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, ‘Lady in Red’, etc). Red is widely used to indicate danger (high voltage signs, traffic lights). This color is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity. Hmm, I like red.
LA Auto Show in GREENS…
Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety, like smacking your car into a tree. Another things that is green. Dark green is also commonly associated with money. Cool.
Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance. Sometimes green denotes lack of experience; for example, a ‘greenhorn’ is a novice or dood that is clueless. Green, as opposed to red, means safety; it is the color of free passage in road traffic. As in, HIT IT!
Use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so you can use it to promote ‘green’ products. Like, at the show, duh. As I said, darker green is commonly associated with money, the financial world, banking, and Wall Street. Oh, …and grapes.
LA Auto Show in YELLOWS…
Yellow is the color of sunshine. It’s associated with joy, happiness, intellect, and energy…. and bananas.
Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food like twinkies! Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this color. When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before other colors when placed against black; this combination is often used to issue a warning.
Use yellow to evoke pleasant, cheerful feelings. You can choose yellow to promote children’s products and items related to leisure. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Doods usually perceive yellow as a very lighthearted, ‘childish’ color, so it is not recommended to use yellow when selling prestigious, expensive products to men – no dood will buy a yellow business suit or a yellow Mercedes. Yellow is an unstable and spontaneous color, so avoid using it if you want to suggest stability and safety. Light yellow tends to disappear into white, so it usually needs a dark color to highlight it. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy. Oh, and have you read the bok “Yellow River,” by I.P. Freely?
LA Auto Show in BLUES…
Color. Why do people like BLUE for thier cars? Blue means depth and stability. Calmness surrounding the sky and sea. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. It’s strongly associated with tranquility .
You can use blue to promote products and services related to cleanliness (water purification filters, cleaning liquids, vodka), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water). As opposed to emotionally warm colors like red, orange, and yellow; blue is linked to consciousness and intellect. Use blue to suggest precision when promoting high-tech products.
Blue is a masculine color; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America. Suit doods and cool cars.
LA Auto Show PIMPED…
Quite a few interesting cars today. Whether you like them or not isn’t really the question, but the sheer detail and involvment has to be appreciated. This DUB Lowrider, 5 years in the making.
The LA Auto Show PRESS DAY 2…
More Press than you can shake a turbo at…
Mazdas, Flex’s, Scions, Honda Concepts, Ferraris, Ferrari Girls, Smarts and stuff for your viewing slurpation. All this, and the show starts tomorrow. Let the festivities begin…
LA Auto Show PRESS DAY 1…
For the first time in all the years I’ve been to this show, I can actually stand in one place and see all the manufacturers signs. That can only mean one thing. Nobody wants to spend money on elaborate stages for their cars. SO, after SUPER GUARD GERARDO let us in, all we saw was cars! COOL! And here’s the best of day one…
